How We Work With You

Because your goals, experience, and needs will always vary from our other clients, our first step will be to assess your current online position.

If you don't already have an established online presence then just use the Free Consultation form or give us a call to schedule your Free Consultation.

If you're an established online business then we'll take you through our Marketing Intelligence Assessment.

This questionnaire will give us a holistic and detailed view of not just your traffic or website needs, but more importantly your overall marketing mix and how SEO can enhance it.

Your Marketing Intelligence Assessment will analyze the following areas:

Benchmarks
Overall Online Marketing Approach
Additional Needs
On-Page Optimization
Sales & Lead Conversions
Depth of Engagement
Future Objectives

Once we receive your assessment, we will schedule a free consultation with you to discuss possible approaches to your campaign. However, almost all of our client campaigns include varying combinations of the following strategies.

Common Client Campaign Strategies

1. Keyword Term Analysis
Once you give us a list of keyword terms you’d like to target, we will do additional market research to determine the hundreds-to-thousands of keyword terms your target audience searches to find companies like yours. We will analyze these terms to find those with the best ranking potential (they have a good ratio between amount of searches and amount of competing websites).

However, unlike keyword analysis tools that only analyze the number of websites indexed in a search engine for a particular keyword, we are able to determine the exact number of websites optimized for the keyword. These are the only real competition you will have as you will quickly outrank, even with minimal optimization, any website that isn't optimized for your keyword.

So you'll often find a keyword term that appears highly competitive, with millions of websites listed in a search engine's results, is actually quite easy to rank for! Vice versa, you'll know not to waste your time on a term that may not show many results, but for which all those websites are well optimized - making the term hard to rank for.

Once we've compiled our master list of recommended keyword terms to target, we will provide you the list so you can provide any feedback necessary.

2. Content Creation
As we’ve mentioned before, content is key to any search marketing campaign. Therefore, there are three content areas that we will target:

On-Site Optimization. This includes visible content and source code. We will analyze your site code for errors that may prevent search engines from properly spidering your site. We will also analyze your site’s code-to-text ratio and other coding elements. Lastly, we will review and edit your visible content for optimal keyword density while maintaining sales effectiveness.

Article Creation. We will produce one article for every keyword term we, together, choose to promote. Traditionally, this is between 200-400 articles. Each article is well written, informative, and engaging to ensure that they add value to your visitors’ experience in addition to winning great rankings.

Most importantly, we add these pages slowly over several months to ensure your site grows organically. This is a key element Google and other search engines look for when ranking a website – that it is constantly updating and adding new information.

Publicity. But we’re not talking about traditional PR here. We develop additional articles that pay particularly close attention to your target audience’s pressure points: the secrets they want to know, the tips they need to hear, the problems and solutions your company addresses.

These articles will not be placed on your website, but will instead be promoted to hundreds of other websites in search of compelling articles on your particular subject. This achieves two objectives: 1) each article links back to your website, earning you one-way links from authoritative sites, and 2) the more independent websites that discuss your company or publish an article written by your company, the better your reputation will be. Your potential customers will find your company discussed on other websites, or see that other websites have endorsed you by publishing your article.

3. Linking Strategy
In addition to the links earned through article promotion, we will negotiate links on your behalf. We will concentrate on sites with high Page Rank and traffic rankings as links from these are considered powerful “votes.”

4. Internet Marketing
We discuss this in depth on our What is Internet Marketing page.

5. Tracking and Analysis
You will receive detailed reports on your rankings across the major search engines, as well as site traffic and visitor behavior (we can only provide site and visitor data if you place StatCounter code on your website or provide us access to your own statistics program).

6. Email Marketing
Where many websites fail to make the most of its opportunities is in the area of keeping in touch with prospective and existing customers. The good old 80 / 20 rule really applies to this one - over 80% of a website's business should come from keeping in touch with it's existing customers. By far the best of way of achieving this is through email marketing. It's cheap and laser targeted - a marketer's dream! But what about spam and all that unwanted email we all receive?

If implemented correctly, your customers will actually be wanting, and will look forward, to receive your emails. As with all Internet Marketing, the knack is to use the right tools and also have the customers best interest at heart.

To learn more about Email Marketing, please refer to our special report.

Pricing Models and Our Guarantee

We price each campaign on a per-client basis. Pricing is based on amount of hours you wish us to dedicate to your project each week, as well as which strategies you’d like us to implement. However, we are more than happy to work with your budget and can accommodate a variety of pricing models, including: hourly, per-project, weekly salary with a cap on hours, etc.

Our Guarantee: On a typical SEO project, we will guarantee that at least 50% of the keywords agreed between ourselves and our clients will rank in the Top 10 of the three major search engines - Google, Yahoo and MSN.

The guarantee is typically that 33% of our fee is only payable when these rankings are achieved. This gives the client security that something concrete will result from the project and also allows us to 'put out money where our mouth is' and show that we really do know what we're doing.

On our non-SEO work we do guarantee the quality of our work.

When we tell you that we will reach a milestone within a certain amount of hours, if we fail to reach that milestone, we will complete additional work for free or at a pre-determined reduced fee until said milestone is reached. In addition, if after six months of site optimization, traffic is far below satisfactory, we will re-negotiate a severely reduced fee to continue promotion until a reasonable increase in traffic is reached.

Download Our Marketing Intelligence Assessment