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Search Engine Optimisation and Internet Marketing Specialists

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Turning Your Website into Your Best Marketing Tool Yet

Low Cost (often no cost) Tools & Techniques to Get More Business Online

A half day seminar presented by Goahead Marketing, Haybury Marketing and Attacat

	Date:	12th May		Location:	Radission SAS Hotel, Belfast
	Time:	9.00am - 1.00pm		Cost:	£65 + vat

You have a web site! Great news! After all it is essential to have an online presence. Just one slight problem......no one is visiting your site! The burning question is, can they actually find it? It is vital to market yourself online as well as offline.

In this seminar we will be looking to the industry experts for their knowledge and experience on how to rank highly in Google, how to measure and improve your success using Google Analytics, answering whether blogging and email marketing really work and finally, whether social networks will earn you money.

You will learn tips and techniques from the professionals for effective online and off-line marketing. Now all you have to do is combine this new knowledge with your central marketing strategy and you will be an unstoppable sales & marketing machine!

The seminar will be split into three sessions:

Session 1 - Online Marketing & SEO - It’s Easier and Costs Less Thank You Think
Presented by Richard Clement, Goahead Marketing Ltd

This session will cover:

• Search Engine Optimisation (SEO) explained
• SEO Basics - How to optimise your website pages
• How to successfully use Email Marketing - and avoid the pitfalls
• Why content is king on the internet - and what you should do with it
• How to use social networking to your advantage
• Why blogging, articles and online PR are so important

Session 2 - Offline Marketing - How to Use Traditional Marketing to Drive Traffic To Your Website
Presented by Nicki Bury, Haybury Marketing

This session will cover:

• Understanding your prospects’ online behaviour
• Building a responsive email database within the Data Protection Act
• Building relationships with your prospects online
• How to communicate & how often
• Social Networking – How it can drive business to your door
• Measuring and gaining a return on your online investment

Session 3 - Google Analytics - How to Measure & Improve Your Website’s Success (for free!)
Presented by Tim Barlow & Ben Rogers, Attacat Ltd

This session will address questions such as:

• How often should I look at the Analytics data?
• Who in the company should be looking at the data?
• Is a figure good news or bad news?
• What’s relevant to me and what’s less important?
• How do these figures align with the financial objectives of my company?
• What “goals” should you set-up?
• Does it really tell me where my customers are coming from?

This is a popular seminar and we have a very limited number of spaces at this event. Don’t miss out on your place as this £65 could be the best investment you have ever made!

Light buffet lunch and refreshments included along with complimentary parking in the hotel car park for this event.

Register your place now by sending the name, company name and address for each person attending along with a cheque for £65 + VAT per person attending made payable to Haybury Marketing, to 95 Cregagh Road, Belfast, BT6 8PY. Alternatively contact us at info@hayburymarketing.com, or call 08450 757 756. Please let us know of any special access or catering requirements you may have.

About the speakers:

Richard Clement:
Richard has been involved in the IT industry for almost 20 years and now specialises in getting websites to the top of the search engines using Search Engine Optimisation (SEO). His company, Goahead Marketing, provides results driven SEO & Internet Marketing expertise to a wide range of businesses, helping them add hundreds of thousands of pounds to their bottom line.

Nicki Bury:
Nicki Bury, the founder and managing director of Haybury Marketing, has been in sales and marketing for over 20 years, with a wide range of international experience. She has worked with a wide range of small and medium sized businesses throughout Ireland to help them to achieve their objectives through teaching the business owners how to use accountable, measurable and profitable sales and marketing techniques.

Tim Barlow & Ben Rogers:
Tim, Managing Director at Attacat, has been promoting websites through search engines since 1999 and has been managing pay-per-click campaigns prior to Google even creating the AdWords program. Both Ben and Tim are Qualified Google Analytics professionals and use the software as an important part of their armoury for improving websites and assessing the success of marketing campaigns.

Timetable:

9.00am	Registration & Tea/Coffee
9.30am - 10.15am	Session 1 - Online Marketing & SEO - It’s Easier and Costs Less Than You Think
10.15am - 11.00am	Session 2 - Offline Marketing - How To Use Traditional Marketing to Drive Traffic To Your Website
11.00am - 11.30pm	Tea/Coffee/Scones & Networking
11.30am - 12.15pm	Session 3 - Google Analytics - How To Measure & Improve Your Website’s Success (for free!)
12.15pm - 12.30pm	Ask The Panel - Questions & Answers Session
12.3pm - 1.00pm	Buffet Lunch, Networking and A Chance to Chat With The Speakers

Location: Radisson SAS Hotel, The Gasworks, 3 Cromac Pl, Ormeau Road, Belfast, BT7 2JB T: 028 90434065

To register, please contact info@hayburymarketing.com, or call 08450 757 756

GoAhead Marketing Limited	Haybury Marketing	Attacat Limited
Regus House	95 Cregagh Road	28 St. Stephen Street
33 Clarendon Dock	Belfast	Edinburgh
Belfast	BT6 8PY	EH3 5AL
BT1 3BW
T: +44 (28) 9051 1250	T: +44 (8450) 757 756	T: +44 (13) 1516 4158
	info@hayburymarketing.com
www.goaheadmarketing.com	www.hayburymarketing.com	www.attacat.co.uk