Using Google To Maximise Your Business:

What Every Business Leader Should Know

Presented by GoAhead Marketing – Belfast’s Search Engine Optimisation Experts

With Guest Speaker, Tim Barlow of Attacat, Edinburgh’s Renowned Paid Search Specialists

Date: 16th October 2008 Location: Balmoral Hotel, Blacks Road, Belfast

Time: 9.30am - 12.30pm Cost: £20

With rising oil prices, the volatile financial sector and the credit crunch, running any business these days is anything but straightforward. There is one opportunity that almost every business has to grow, however, and that is via the internet.

While almost every business has got a website, how many can actually say they have done everything possible to maximise their sites marketing and presence on the internet? In fact, how many actually know what can be done?

This seminar will give real, practical advice on how to use the internet to bring you more customers - whether you provide a service or sell physical products. In particular, we will be focusing on Google, the search engine the vast majority of people use.

The seminar will be split into two sessions:

Session 1 - Search Engine Optimisation Explained - and Why It Is So Important

Presented by Richard Clement, GoAhead Marketing Ltd

This session will:

Explain what Search Engine Optimisation (SEO) is - and why it is so important
Show you tools to help you tell if your competition’s (and your own!) website is any good
Detail the three stages of search engine optimisation
Explode some myths behind search engine optimisation and show you what not to do
Show why less website visitors can actually be a good thing
Highlight other internet marketing strategies that don’t cost the earth - and that any business can use

Session 2 - Search Engine Marketing using Google AdWords

Presented by Tim Barlow, Attacat Ltd

This session will:

Explain what AdWords is
Make the business case for ‘paid search’
Discuss how AdWords works and how to pay less than your competitors
Highlight common mistakes so you can avoid them
Explain how to measure the success of your campaigns and how Google Analytics fits in
Assess the impact website changes can have on the outcome of a campaign.

About the speakers:

Tim Barlow:
Tim, managing director at Attacat, has been promoting websites through search engines since 1999 and has been managing pay-per-click campaigns prior to Google even creating the AdWords program. Attacat is a leading paid search agency based in Edinburgh and is a Qualified Google Advertising Company with a long track record of achieving exceptional return on investment for clients.

Richard Clement:
Richard has been working in the Northern Ireland IT industry for over 18 years, specialising in web technologies since 2000 and search engine optimisation since 2004. Richard has a proven 3 step process for achieving Top 10 search engine rankings - even when there are millions of competing web pages. GoAhead Marketing has a wide range of clients, all enjoying web success.

Timetable:

9.30am - 10.00am	Tea/Coffee
10.00am - 10.45am	Session 1 - Search Engine Optimisation Explained - And Why It Is So Important
10.45am - 11.00am	Tea/Coffee/Scones
11.00am, - 11.45am	Session 2 - Search Engine Marketing Using Google Adwords
11.45am - 12.00pm	Questions and Answers, Case Studies
12.00pm - 12.30pm	Networking and A Chance to Chat With The Speakers
12.30pm	Close

Location: Balmoral Hotel, Blacks Road, Belfast, BT10, T: 028 90301234

To Register:
Please email events@goaheadmarketing.com, with the names of the person(s) wishing to attend. You will then be issued with a request to pay and invoice.

GoAhead Marketing Limited
Regus House
33 Clarendon Dock
Belfast
BT1 3BW
T: +44 (28) 9051 1250
W: www.goaheadmarketing.com

Attacat Limited
28 St. Stephen Street
Edinburgh
EH3 5AL

T: +44 (13) 1220 1441
W: www.attacat.co.uk